Academy of Business Research

Journal of Marketing Perspectives

The Mission​


The Journal of Marketing Perspectives is a journal dealing with issues in business and marketing. Direct submissions to the Journal of Marketing Perspectives are reviewed on a continuing basis. Submissions may be made by submitting a copy of your article either in Microsoft Word or PDF format to or by submitting through the form below.


The Journal of Marketing Perspectives is intended for parties that are interested in the practical applications of marketing research. The intended readership consists of both researchers and practitioners. The emphasis of the journal is on applications, not the statistical methodology used to derive the applications. Thus, any empirical work should be clearly outlined so that a wide spectrum audience can follow the practical applications of the manuscript.  


The mission of the Journal of Marketing Perspectives is to support researchers and practitioners in the application of business and industrial development. 

Journal Submission

Journal Editor

  • Hennie van Bulck, University of South Carolina Sumter

Journal Reviewers

  • Amy Patrick, Wilmington University
  • Arlene Nicholas, Salve University Canada
  • Chris Myers, Texas A&M Commerce
  • D. Anthony Miles, Ph.D., MPC, RBA, CMA, MBC
  • Dan Myers, Western Kentucky University
  • David LeBaron. Salisbury University
  • Deborah Sanders, Lehman College
  • Derrick Deslandes, University of West Indies
  • Gerry Van Loon, City Tech CUNY
  • Imran Khan, University of Nebraska Lincoln
  • Karen Tangen, Bethel University
  • Kevin McEvoy, University of Connecticut
  • Lana Nino, Whittier College
  • Mahesh Gopinath, Old Dominion University
  • Manesh Tewari, Northeastern Oklahoma State Univ.
  • Marcy Jance, Indiana University East
  • Mike Onoroato, SUNY Old Westbury
  • Natial Nixon, Philadelphia University
  • Phil Boutin, Eastern Kentucky University
  • Raymond Liu, University of Mass Boston
  • Robert Owen, Texas A&M Texarkana
  • Scott D. Roberts, University of the Incarnate Word
  • Theresa Billiot, Cameron University
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